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Women in Construction: Pink Construction Series

June 4, 2011 by Mel DePaoli

Women in the construction industry face unique challenges on top of the ones that the industry as whole faces. I am looking to interview women who are willing to share their story. They will be featured in a series of articles that will be posted initially at www.ContractorsDoingItRight.com

Can I participate?

  • YES! If you have worked in the construction industry for a minimum of 8 years.
  • YES! If you hold a mid-to-upper level management position.
  • YES! If your company has a minimum of $1 million in revenue.

What is expected of me?

  • Honestly answer a series of 3 sets of questions sent to you in 3 different emails: About You, Your Personal Story, and Industry Trends
  • Provide me with a 100-word bio, recent headshot and company logo.

When will the articles appear?

  • It is estimated they will appear Early-Mid 2012. I want to make sure that you have enough time to fully answer the questions and I have enough time to compile the answers into articles that will help other women in construction.

Is there anything else I need to know?

  • At this point, no. Specific and further information will be given to those who participate.

Who else is participating?

  • Meet the other ladies here.

If you are interested in participating contact Mel DePaoli
at mel [at]omicle.com or 425.440.1099

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Filed Under: Blog, Commerial Construction, Construction Companies, Construction Marketing, Diversity, Interviews, News Release, Residential Construction Companies Tagged With: articles about construction companies, commercial construction, construction companies, diversity, diversity in construction, mel depaoli, residential construction, women in construction

WANTED: Commercial Construction Companies that Do it RIGHT!

February 22, 2011 by Mel DePaoli

Contractors: Doing it Right--Expanded Edition CoverSeattle, WA—Melanie DePaoli, author of Amazon top selling book, CONTRACTORS: Doing it Right Not Just Getting it Done is about to do it again! Due the success and feedback from the first edition she is currently working on an expanded edition which will focus on challenges unique to the commercial construction industry.

She is looking for non-residential construction companies who would like to be interviewed and potentially featured in the book. Like the first edition, the companies will go through a detailed interview process and complete an employee survey. In order to be considered, companies must meet the following criteria:

  • Have been in business a minimum of 10 years
  • Have a minimum of $5 million in revenue,
  • Have a minimum of 15 full-time employees (subs and contract employees do not count), and
  • Must do commercial work—No residential companies!

For companies who meet the criteria and are ready to participate, fill out this form or you can learn more on the Contractors Doing it Right website.

The second edition will focus on challenges this industry faces and how they affect the company’s brand, like, working with unions, bid day, and commercial construction marketing. “I am excited to release another book that will be able to target specific challenges the commercial industry faces.” DePaoli says.

Book Interview Praise

“The interview process was both enjoyable and educational. Mel was very easy to talk with and some of her questions gave me food for thought.” Tom Riggs of Riggs Construction

“For me, this interview was very thought provoking. I was asked to explain the daily activities we all take part in, how we go about our tasks and moreover – what drives us. The process of articulating the mind-set and objectives we share required me to critically examine what we’ve got as a whole. I’ve walked away with a profound sense of gratitude for the owner of the company and what he’s created, and also an appreciation for the people I work with and the work ethic and vision we share. It truly is teamwork because we’re all in it for the same reason.” Yvette Lansdowne of Marrokal Construction

About Mel DePaoli & Omicle LLC

Mel DePaoli is an expert in innovative branding strategies and is the founder of culture and branding firm, Omicle, LLC, based in Bothell, Washington. Omicle helps companies create sustainable success from understanding how the best people, the right processes, the newest technology, and good clients influence each other. Omicle specializes in working with companies in the construction industry who have 15+ employees. For more information, call 425.877.1109, email mel[at]omicle.com, or visit www.contractorsdoingitright.com.

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Filed Under: Blog, Commerial Construction, Construction Companies, Construction Marketing, News Release Tagged With: bid day, brand or culture, commercial construction, commercial construction marketing, construction branding, construction industry, contractors doin, contractors: doing it right not just getting it done, mel depaoli, Melanie depaoli, omicle, working with unions

Have You Considered Federal Work?

December 20, 2010 by Mel DePaoli

Principles of Federal Construction ContractingA good friend of mine, Stan Uhlig just released his book, Principles of Federal Construction Contracting. Having worked with Stan and gotten to know him, I wanted to share this book with you as I know it will be an invaluable resource to you. Stan has spent over 37 years working directly on Federal Government construction contracts and now he wants to help other construction companies learn how to make it profitable.

“It is really hard to find people that truly understand construction and even harder to find people that understand Federal work–Stan is very knowledgeable and I highly recommend Principles of Federal Construction Contracting if you would like to grow your business and be profitable.” Bill Britz Owner

Whether you already do Federal construction work or not, this manual will help your firm will save time, effort, money and frustration. You will understand when a demand must be met and how to deal with it and when a demand is inappropriate and unenforceable.

Federal Government laws and processes are very different from those usually encountered in commercial, state, or local governmental construction. In order for a company to be successful you need to understand these laws and processes. The devil is in the details.

“Principles of Federal Construction Contracting has become a great resource for us. Whenever we have a question about a project we are bidding, I know where to find the answer.” Greg Tozer Operations Manager

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Filed Under: Blog, Construction Companies, News Release, Resources Tagged With: bill britz, federal construction, federal construction contractors, federal government construction, greg tozer, principles of federal construction contracting, stan uhlig

News Release: ACTION Book Helps Contractors Build Confidence with Customers in Half the Time

November 30, 2010 by Mel DePaoli

Bothell, WA. –A new action book, “Hiring a Contractor,” offers a simple step-by-step guide to help consumers through the process of hiring a contractor. While the action book is task oriented, it also provides easy to understand explanations and examples of why each step is important.

With the increasing number of consumers who complain or have problems with their contractor and good construction companies who struggle to find work, this action book bridges that gap. Within the action book is a comprehensive resource list to help consumers find the information they need to know for their specific area.

Melanie DePaoli is the author of “Hiring a Contractor,” “CONTRACTORS: Doing It Right Not Just Getting It Done,” and “Contagious Think Pad.” She is a construction industry expert on customer service and branding strategies.

Highlights of the action book include:

  • Complete list of resources for all 50 states
  • Layman terms of what the buzz words mean and how to find out more information
  • Examples of how to accomplish each task
  • Plenty of room to document your progress and thoughts
  • Resource list is available online, organized by state A-F | G-L | M-N | O-S | T-W

“With all of the challenges the construction industry has face recently, contractors that are doing it right need a way to educate consumers to get the best quality for their investment.” said DePaoli, founder of culture and branding firm, Omicle, LLC. “In an industry that has some bad eggs that take advantage of consumers (and give the industry a bad reputation), there is a need for identifying the good guys. This action book will help contractors doing it right to raise the bar for ethical practices, and quality workmanship, and offer consumers a guide on how to identify and work with those contractors.”

ACTION Book Praise:

“Your action book is way above and beyond normal protocol. You have every damn state in there—nice bit of research there. This is really good information. It is a good simple read and can be finished in an afternoon.” Bob Gross, construction inspector.

“Most people ‘don’t know what they don’t know’ before starting a home improvement project. You may see samples, but you can’t see what the finished product will look like unless you do the things suggested in this action book. Overall, you did a very thorough job.” Steve Rennekamp, Energy Swing Windows.

About Mel DePaoli & Omicle LLC

Mel DePaoli is an expert in innovative branding strategies and is the founder of culture and branding firm, Omicle, LLC, based in Bothell, Washington. Omicle helps companies create sustainable success from understanding how the best people, the right processes, the newest technology, and good clients influence each other. Omicle specializes in working with companies in the construction industry who have 15+ employees. For more information, call 425.877.1109, email mel[at]omicle.com, or visit www.contractorsdoingitright.com.

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Filed Under: Blog, Construction Companies, Customers-Hiring a Contractor, Looking to Hire a Contractor?, News Release Tagged With: brand or culture, branding, construction workbook, contractors doing it right book, customer experience, customer service, hiring a contractor, hiring a contractor action book, mel depaoli, news release, omicle, state resources

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